About Vibah – Your Trusted Luggage & Bags Brand in Pakistan
1. Executive Overview
Habeeb Luggage was founded in 1974 by the late Mr. Habib Farishta, who started the business with virtually zero capital through a small barter-style trading operation between Karachi and Peshawar.
With minimal resources but strong determination, he built the business by trading goods between cities, gradually developing deep expertise in market demand, logistics, and margins.
Over time, he transitioned from trading into small-scale manufacturing, producing basic zipped and buttoned attaché cases in his own workshop. This marked the beginning of a journey toward becoming a fully integrated luggage manufacturing group.
As the business expanded, Mr. Farishta focused on developing key materials in-house rather than relying on external suppliers. He invested in internal capabilities for metal components, plastic parts, and accessories—ensuring better control over quality, cost, and delivery timelines.
This vision of vertical integration became the foundation of the company. He personally supervised the development of sheet-metal dies for power press operations and plastic mould dies, enabling in-house production of hardware, fittings, and structural components.
In 2002, the company achieved a major milestone by becoming the first manufacturer in Pakistan to introduce EVA body luggage—soft-shell trolley cases previously imported from China. This innovation established a new product category in the local market and positioned the group as an industry pioneer.
Today, under the unified Habib brand family—Habeeb Luggage, Habeeb Metals Engineering, Habeeb Plastic, and Habeeb Woods—the group operates as a vertically integrated manufacturer, serving domestic markets with a legacy rooted in innovation, engineering, and trust.
2. Vision Statement
To honour our founder’s legacy by becoming a globally respected manufacturer of luggage and components—delivering durable, well-designed, and accessible products that provide lasting value and confidence in every journey.
3. Mission Statement
At Habeeb Luggage, we are committed to designing and manufacturing luggage and related products that are durable, functional, and thoughtfully built for everyday use.
We continuously innovate to provide strong value for money, combining quality materials, practical design, and affordability to serve a wide range of customers.
We remain dedicated to our stakeholders—vendors, employees, and partners—by upholding values of fairness, respect, and long-term trust.
We also stand behind our products with reliable after-sales support, ensuring that every customer’s investment is protected and their experience remains positive.
4. Core Values
• Integrity – We operate with honesty and transparency in all relationships
• Craftsmanship – We focus on durability, precision, and consistent quality
• Customer Value – We deliver products that justify every rupee spent
• Respect – We build long-term partnerships with fairness and trust
• Continuous Improvement – We evolve through innovation and learning
5. Message from the Director
As the next-generation leader of Habeeb Luggage, I carry forward the legacy of my late grandfather, Mr. Habib Farishta, whose vision and dedication built this company from the ground up.
He taught us that true success is built through consistency, innovation, and respect for people. These principles continue to guide our decisions today.
We are committed to strengthening our capabilities, improving our products, and expanding our reach—while staying true to the values that define our identity.
Our goal is not only to preserve his legacy but to build upon it, ensuring that the Habeeb name remains a symbol of quality, durability, and trust for generations to come.
About Our Brand – Vibah
Vibah is our new, heart‑close brand, created to carry forward the legacy of Habeeb Luggage into a new generation of customers and styles. We have designed Vibah with one clear purpose: to be affordable, durable, and stylish all at once—so that every customer can enjoy a product that looks good, feels good, and lasts over time. We believe that luggage is not just a utility item; it is an expression of personality and lifestyle, and with Vibah we aim to bridge the gap between travel comfort and fashion‑forward design.
In this first phase, we are launching Vibah through our website, giving customers the chance to experience our brand online and tell us their stories. We are hopeful that you will not only buy Vibah products, but also connect with our dream to build a brand that belongs more to fashion than just the luggage industry—a brand that travels with you, matches your style, and grows with you. In the near future, we plan to open our own Vibah stores and expand the range with many more products, so that Vibah becomes a lifestyle brand that you trust and proudly carry everywhere.